Hi, I'm Lauren

Oversee team of graphic designers and digital content specialists to communicate key messages for City of Dallas.

• Ensure City of Dallas brand standards are adhered to from both style and communication perspectives.
• Review and educate latest American with Disabilities Act (ADA) advancement tools and design needs to both internal and external departments at City of Dallas to best serve the variety of City of Dallas' approximately 1.4m residents.
• Collaborate alongside City departments to promote efforts in both English and Spanish languages.
• Gather and communicate best practices and support over 40 departments, providing education and training to maintain a unified brand and message.
• Provided comprehensive status reporting on monthly and ad hoc basis.

Create designs for City of Dallas to communicate to both internal and external audiences, ensuring communication is clear and understood via multiple mediums and spoken languages.

• Create designs for City of Dallas to communicate to both internal and external audiences, ensuring communication is clear and understood via multiple mediums and spoken languages.
• Design categories include social media banners, printed flyers and signage, infographics, internal notices, newsletters, and quickly creating multiple communications relating to crisis resources in emergency scenarios.
• Provide Public Information Officers to determine best route to efficiently transfer vital information to the population of the City, typically requiring rapid turnaround.

Oversaw team of Project Managers, both local and remote, to fulfill website orders. Accountable for hiring, training, performance management and career advancement. Created and executed setup processes to guarantee quality product was delivered while communicating changing expectations to both internal teams and clients.

• Advanced team member careers through regular coaching and performance reviews, promoting regular movement within the company to take full advantage of individual’s area of expertise.
• Developed project management plan to successfully onboard 2,500 Ford & Lincoln dealerships in 2018, the company’s largest customer. Held weekly stakeholder check-ins to review performance and potential obstacles.
• Coordinated with Program Managers, Quality Assurance, Engineering, and Support teams to lead the team to consistently launch $150-200k in new monthly recurring revenue (200-250 websites per month) as well as upgrade existing customers to retain $200k in revenue each quarter.
• Provided comprehensive business representation via regular website status reporting and work performance reports at the executive level to communicate the need for additional resources when necessary.

Managed Branding Team of client-facing website builders working in partnership with graphic designers, production builders, developers, and automotive dealerships to deliver incoming website orders.

• Created Dealer.com integration plan after merger, training and overseeing 50 full time employees and contractors working on old and new systems to produce over 4,000 websites in 8 months, which expedited the sunset of antiquated platforms.
• Continued project management of website implementations to provide additional team bandwidth. Projects include the acquisition of a competitor’s business along with website upgrades for existing Acura, Toyota, BMW, and Audi accounts allowing the business to fulfill contract obligations to those customers
• Trained Implementation and Support teams on setup processes to ensure expectations were clear across all client-facing teams, allowing for open collaboration to create more efficient and timely initiatives.

Served automotive dealership clients to fulfill new and upgraded website orders and smoothly transition customers to a live environment with custom graphics and content.

• Partnered with internal design team to create unique graphics reflecting dealership brand aesthetics and transfer marketing content consistent with ongoing business campaigns that enhanced Search Engine Optimization.
• Managed up to 50 accounts at once, positively introducing customers to the product with comprehensive training and completing unique custom requests via HTML and development team collaboration.
• Recruited as the first team member to the newly created Branding Department and established the process to best join forces with existing website production team.

Production artist creating mock-ups of custom watches or leather products for corporate customer approval prior to sending to manufacturer.

• Utilized client branding materials to create digital version of custom orders to ensure it met the request, then sent factory orders for actual production while also monitoring quality of final product.